Interactive Media » Interactive Media

Interactive Media

Program Overview:  The Interactive Media Production (IMP) program falls within the Arts, Media, and Communication Career Cluster.  As such, it includes a strong foundation in arts and communication with particular emphasis on design, graphic and media communications, interactive technologies, and project development.  Throughout the program, students produce an assortment of three-dimensional models, two-dimensional animations, layered images, streaming media and web pages.  They will also use a variety of software applications to design “apps,” develop games, and produce of variety of media, such as graphics, texts, and websites.  The program is comprised of a foundation course and three additional courses:

 

  • Principles of Art, Media and Communication (Foundation)
  • Interactive Media and Design I,
  • Interactive Media and Design II, and
  • Interactive Media Portfolio Capstone.

 

The program targets three areas:  Graphic Design, Digital Media, and Interactive Media.  This gives students the opportunity to gain a solid understanding in one of the three areas, yet they will also have opportunities to explore how and when the areas overlap or intertwine with each other.  Students culminate their experience with a capstone course that focuses on the refinement of their portfolio, which will showcase students’ best work from the program.  The portfolio can be submitted to the Community College of Baltimore County for review in order to gain transcripted credit.     

 

Students completing this program will be able to:

 

  • Understand the knowledge, skills, and abilities required for a range of career options in the AMC Career Cluster;
  • Use advanced graphic arts and interactive media technology to produce a variety of communication products;
  • Demonstrate the ability to design, author, and publish interactive media products;
  • Work effectively in teams to produce interactive media products; and
  • Develop and use a portfolio as an evaluative tool as they progress through the program and plan for further education.

 

End-of-Program Assessments/Technical Skill Attainment

Students earn Technical Skill Attainment (TSA) in a number of ways.  Taking and passing an industry certification exam in the Adobe Certified Associate package, which includes, Adobe Illustrator, Dreamweaver, Flash, In Design, Photoshop, and Premiere Pro.  The TSA can also be attained through earning the articulated or transcripted credit from the Community College of Baltimore County, Art, Design and Interactive Media Department.

 

 

Course Title:  Principles of Art, Media and Communication

 

Course Description:  This foundation course provides students an understanding of all aspects of the Arts, Media and Communication industry.  Students will examine the opportunities and requirements of the major career pathways in this industry including: Graphic Design, Digital Media, and Interactive Media.  Upon successful completion of the course, students will be able to:

 

  • Understand career options and requirements for entry into the field of Arts, Media and Communication;
  • Demonstrate corporate/business communication and technical writing required in the field;
  • Demonstrate media literacy skills as well as an understanding of ethics and security related to the field;
  • Understand the changing nature of the industry and learn to adapt to the changes (e.g. social media);
  • Demonstrate organization and file management;
  • Demonstrate the fundamentals of project management;
  • Work in teams to complete a project;
  • Give and accept constructive criticism;
  • Communicate messages (e.g. narration/storytelling) in work; and
  • Work with criteria and constraints to complete a project.
 

Graphic Design

Plan and project ideas and experiences with visual and textual content, and

Illustrate art concepts and skills, including composition, lighting, color theory, drawing, and painting, basic photography, and typography.

 

Digital Media

Encode or digitally compress audio, video, and photo content into a digital media file, and

Manipulate, distribute, and play media files over computer networks.

 

Interactive Media

Integrate digital media, including combinations of electronic text, graphics, moving images, and sound, into a structured digital computerized environment that allows people to interact with the data for appropriate purposes.

 

Throughout the course, students will have opportunities for career awareness and exploration activities.  All students will be required to produce artifacts for inclusion in a design portfolio.

 

 

Course Title:  Interactive Media and Design Level I (1 credit)

 

Course Description:  In this course, students’ learning will focus on three pathway areas:   Graphic Design, Digital Media, and Interactive Media.  Emphasis will be placed on group project development, and individual portfolio development.  Upon successful completion of this course, students will gain a foundational working knowledge of:

 

Graphic Design

Create and edit computer-generated images for both graphic and publication design applications;

Demonstrate an understanding of type as a design element, including the concepts of form and counterform, color, texture, contrast and movement;

Plan a publication cycle from start to finish, incorporating all elements necessary to produce complete communication pieces;

Use industry-standard software programs related to file management, electronic layout and design, and image editing/creation;

Develop solutions to communication problems through concept development and design application; and

Create documents such as newsletters, marketing materials, training guides, catalogues, case studies, service procedures, assembly instructions, organization charts, financial data, reports, and visual training materials.

 

Digital Media

  • Create cross-platform interactive media products incorporating text, graphics, animation, video, scripted interaction, and sound;
  • Apply team concepts to the development of interactive media;
  • Design and use storyboards for the layout and implementation of interactive media projects;
  • Create and integrate interactive multimedia assets into screen-based applications;
  • Develop graphical user interface components; and
  • Apply ethical practices concerning copyright, usability, and accessibility to the development of interactive media products.

 

Interactive Media

  • Demonstrate the ability to explain the trends in copyright laws and legal issues in the use and development of media communication;
  • Define the scope of work to meet project requirements and constraints, and develop a proposal outline;
  • Select, implement and evaluate appropriate project management techniques and tools;
  • Use the tools and skills needed to create drawings and graphics for a wide range of applications (Adobe CS);
  • Identify and use traditional and non-traditional sources of information;
  • Design, code, build, test and troubleshoot basic custom programs for simulation, gaming, and app development;

 

 

Course Title:  Interactive Media and Design Level II (1 credit)

 

Course Description:  In Interactive Media and Design II, students will continue their learning of the three pathway areas.  Emphasis will be placed on group project development, project management, and individual portfolio development.  Students will update their IMP Project Portfolio with exemplars of their best work.   Students will advance their knowledge and skills in multimedia design and production through project planning and product development.  Students will demonstrate the use of multiple tools and modalities in the production process.  Students successfully completing this course will be able to:

 

  • Demonstrate the ability to explain the trends in copyright laws and legal issues in the use and development of media communication;
  • Define the scope of work to meet project requirements and constraints, and develop a proposal outline;
  • Select, implement and evaluate appropriate project management techniques and tools;
  • Use the tools and skills needed to create drawings and graphics for a wide range of applications;
  • Identify and use traditional and non-traditional sources of information;
  • Design, code, build, test and troubleshoot basic custom programs for multimedia applications;
  • Create web applications with advanced interactive components (such as games and virtual world); and 
  • Effectively adapt visual communication strategies and styles to specific audiences.

  

 

Course Title:  Interactive Media Portfolio Capstone (1 credit)

 

Course SCED:  10914

 

Course Description:  This capstone course enables students to apply what they learned in their previous academic and IMP classes to complete a challenging, client-driven project.  Students work in teams to design and create a solution to satisfy or fill a client’s need or want.  Students are also expected to refine the products that comprise their portfolio to meet the specifications identified by the affiliate partner.  Student teams make progress reports to their peers, meet regularly with their clients, and exchange constructive criticism and consultation.  At the end of the course, teams present their projects to industry partners for feedback and professional review.  This course equips students with the independent study skills that they will need in postsecondary education and careers in Interactive Media Production.


This course will help students develop the skills involved in digital media manipulation and basic image rendering software.
Students will use programs like Adobe
Photoshop, Illustrator, InDesign, Premiere, Windows Movie Maker, Audacity, Fruity Loops, and others. Furthermore they will have access to digital video cameras,
microphones, and other technical
equipment involved in digital media
production. This is a highly involved,
project oriented class. Students will create original products relevant to the global digital marketplace.